Turvo starts at $5,000/month with a 1+ year onboarding and no white-label. HatchOS deploys in 14 days, runs your ops with six AI employees, and won't lock you into a contract.
No setup fees • 14-day concierge migration • Month-to-month20+ capabilities across AI, operations, finance, compliance, and pricing. Hover any row for detail.
| Feature | Turvo | HatchOS ✦ |
|---|---|---|
| AI Capabilities | ||
| Native AI employees ? | ✗ Not built in | ✓ 6 defined roles (Dash, Mark, Lena, Rex, Shield, Knox) |
| AI copilot (Hatch) ? | ✗ No native AI assistant | ✓ Hatch AI across all modules |
| AI tender extraction ? | ◑ Via third-party (Vooma) | ✓ Native — parse email tenders automatically |
| Autonomous carrier outreach ? | ◑ Requires Augment AI integration | ✓ Built into carrier management AI role |
| Compliance screening (AI) ? | ◑ Via Highway integration | ✓ Native FMCSA + double-broker detection |
| Multi-Tenant & Team Architecture | ||
| True agent isolation ? | ◑ Shared by default; configurable | ✓ Agents see only their loads, out of box |
| Multi-brand support ? | ✗ Turvo brand only | ✓ Unlimited brands per tenant |
| Office hierarchy ? | ◑ Basic organizational grouping | ✓ Offices, brands, agents — all scoped |
| White-label platform ? | ✗ Turvo branding only | ✓ Your logo, domain, brand throughout |
| Role-level permissions (6 levels) ? | ◑ Basic role management | ✓ 6 granular role levels |
| Financial Backbone | ||
| Agent commission automation ? | ✗ Not a core feature | ✓ Auto-calculated per load + period close |
| Vendor payables (True COGS) ? | ◑ Via RoadSync / Epay integrations | ✓ Native vendor payables + True COGS |
| Factor routing ? | ◑ Limited factoring support | ✓ Native factor associations + ACH routing |
| Settlement workflow ? | ◑ Available but complex setup | ✓ One-click agent + vendor settlements |
| Commission periods (locking) ? | ✗ No period-close locking | ✓ Margin locked on period close |
| Compliance & Risk | ||
| FMCSA authority check ? | ◑ Via Highway add-on | ✓ Native real-time lookup |
| Insurance tracking ? | ◑ Via integrations | ✓ Automated expiry alerts |
| Double-broker detection ? | ✗ Not available | ✓ Pattern detection built in |
| Pricing, Implementation & Support | ||
| Pricing model ? | ◑ Flat $5,000/mo minimum | ✓ Per-seat, transparent |
| Setup fees ? | ✗ Yes — additional on top of subscription | ✓ None |
| Time-to-deploy ? | ✗ 6–8 weeks mandatory training; 1+ yr reported | ✓ 14 days — concierge migration |
| Contract terms ? | ✗ Annual contracts required | ✓ Month-to-month, no lock-in |
| Pricing transparency ? | ◑ Base $5,000 published; rest by quote | ✓ Full published pricing at /pricing |
The capabilities that decide whether this switch is right for you.
Turvo's published minimum is $5,000 per month — that's the floor, not the ceiling. Setup fees, training, and data migration are additional costs layered on top. For a freight brokerage still building its book of business, that's a six-figure annual commitment before you've proven the model. HatchOS prices per seat with no setup fees, no data migration charge, and no annual contract. You pay for what you use.
Source: Turvo pricing page
Multiple G2 and Capterra reviewers cite 1+ year onboarding timelines with Turvo. Turvo's own customer case study describes a 6–8 week mandatory training program. HatchOS deploys in 14 days through a concierge-led process. Your carriers, customers, and load history move over while your team keeps running ops. The migration doesn't require you to pause your brokerage.
Source: G2 Turvo reviews 2026
Turvo's AI story is a patchwork of third-party integrations — Vooma handles email quoting, Augment provides the AI automation layer, Highway handles carrier identity. Each is a separate vendor, a separate contract, and a separate point of failure. HatchOS ships AI employees as a native layer: six defined roles (Dash, Mark, Lena, Rex, Shield, Knox) that run inside the same system where your loads live. No integration work required.
Turvo does not offer white-label. Your customers and sub-agents see the Turvo interface and brand. If you're building a branded freight operation — whether as a 3PL, an agency model, or a branded sub-agent network — Turvo keeps your brand out of the equation. HatchOS supports full white-label: your logo, your domain, your brand inside the platform.
Freight brokerages using an agent model — where independent agents bring in freight under your authority — need commission automation. Turvo doesn't natively handle this. HatchOS auto-calculates agent commissions per load based on configurable split rules, gives agents real-time visibility into their own earnings, and lets managers override on a per-load basis. Commission period close locks all calculations — no retroactive edits.
Real results from real freight brokerages running on HatchOS.
If any of these describe your situation, switching is the right call.
A typical mid-size freight brokerage team.
Published minimum. Setup fees, training, and migration billed separately. Annual contract required.
$199/seat/mo (Starter). No setup fees, no migration charge. Month-to-month.
Our concierge team moves your carriers, customers, and load history. You keep running ops the whole time.
No upfront fees • No contracts • Month-to-month from day oneQuestions from brokers who switched from Turvo.
Yes. HatchOS imports your carrier database during migration. All carriers, rates, and scorecard history migrate. Your carrier relationships transfer — no renegotiation required.
14 days or less. Our concierge migration team handles the data move — carriers, customers, load history, and active shipments. You continue dispatching throughout. There's no blackout window.
HatchOS supports EDI 204, 214, 990, and 210 — the same set Turvo uses. Existing EDI carrier relationships transfer to HatchOS without renegotiation.
Yes. HatchOS and Turvo can run in parallel during a transition. We currently sync live with Turvo for shipment data — our customer HTG ran a parallel period before fully migrating ops to HatchOS.
Turvo's $5,000/month is a flat floor, independent of headcount. HatchOS is per-seat — you pay only for active users. For a 15-seat team, HatchOS Starter runs $2,985/month — that's 40% of Turvo's minimum, with no setup fees, no training surcharge, no annual contract.
No. The concierge migration process is designed around zero operations downtime. Your team keeps dispatching in Turvo while HatchOS is being set up, populated, and validated in parallel. The cutover is a scheduled event — not forced.
Already decided? Migration is free.
Migrate from Turvo to HatchOS in 14 days — no downtime, all data included.
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